Published on 24 May 2011
Validated on 06 Nov 2012
"The IBM solution creates a competitive advantage over its national and international competitors through a new, flexible and automated approach to customer service and supply chain operations." - Fernando Cordeiro, IT Operations Manager, Grupo Modelo
Customer:
Grupo Modelo S.A.B. de C.V.
Industry:
Wholesale Distribution & Services
Deployment country:
Mexico
Solution:
Application Design-Build-Manage, Business Performance Transformation, Development & Technology Adoption, Infrastructure Simplification, Smarter Planet, Supply Chain Management
Smarter Planet:
Smarter Supply Chain
Overview
Grupo Modelo, founded in 1925, is the leader in Mexico in beer production, distribution and marketing, with 63.3 percent of the total (domestic and export) market share, as of December 31, 2009. Diblo is the parent company of Grupo Modelo. In 2008, 41.2 percent of net sales for the Group came from its export market, so export has become a clear business priority at all organizational levels. The company’s current market presence covers 159 countries in five continents.
Business need:
Grupo Modelo, one of Mexico’s largest beer companies, had established a goal to have export sales surpass national sales. To meet its goal of having export sales exceed domestic sales in Mexico, the Group needed to significantly improve and add an element of intelligence to its export supply chain processes.
Solution:
Grupo Modelo worked with IBM to implement the DOW (Direct Order Web) system to help improve its export business. DOW provides a centralized entry point and interface with Grupo Modelo’s international clients. Almost all export interactions can be handled via the web interface. DOW is the entry point for demand, and feeds the company’s internal supply chain and ERP systems in order to create an edge ecosystem which allows Integrated Supply Chain (ISC) optimization, reducing rework and maintaining the appropriated inventory levels.
Benefits:
-Predicts delivery delays, and improves customer service by providing immediate feedback to customers through automated notifications
-Enables proactive inventory management, based on an improved understanding of customer demand, and optimization of inventory levels based on preferred beer brands by importers
-Allows Grupo Modelo to automatically rearrange their purchase orders and supply chain distribution between its breweries in case of natural disaster or shutting down of a brewery
Case Study
Grupo Modelo, founded in 1925, is the leader in Mexico in beer production, distribution and marketing, with 63.3 percent of the total (domestic and export) market share, as of December 31, 2009. Diblo is the parent company of Grupo Modelo. In 2008, 41.2 percent of net sales for the Group came from its export market, so export has become a clear business priority at all organizational levels. The company’s current market presence covers 159 countries in five continents.
The Opportunity
Grupo Modelo, one of Mexico’s largest beer companies, had established a goal to have export sales surpass national sales. To meet its goal of having export sales exceed domestic sales in Mexico, the Group needed to significantly improve and add an element of intelligence to its export supply chain processes.
What Makes It Smarter
Grupo Modelo worked with IBM to implement the DOW (Direct Order Web) system to help improve its export business. DOW provides a centralized entry point and interface with Grupo Modelo’s international clients. Almost all export interactions can be handled via the web interface. DOW is the entry point for demand, and feeds the company’s internal supply chain and ERP systems in order to create an edge ecosystem which allows Integrated Supply Chain (ISC) optimization, reducing rework and maintaining the appropriated inventory levels.
Real Business Results
- Predicts delivery delays, and improves customer service by providing immediate feedback to customers through automated notifications
- Enables proactive inventory management, based on an improved understanding of customer demand, and optimization of inventory levels based on preferred beer brands by importers
- Allows Grupo Modelo to automatically rearrange their purchase orders and supply chain distribution between its breweries in case of natural disaster or shutting down of a brewery
For more information
Please contact your IBM sales representative or IBM Business Partner.Visit us at: ibm.com/smarter
To learn more about Grupo Modelo visit: www.gmodelo.com.mx/
Components
IBM products and services that were used in this case study.
Software:
Rational Portfolio Manager, WebSphere Application Server, Rational Software Architect
Service:
AMS Services: Co-Management, GBS ISV Community: SAP, IBM Global Business Services
Legal Information
© Copyright IBM Corporation 2011 IBM Corporation 1 New Orchard Road Armonk, NY 10504U.S.A. Produced in the United StatesMarch 2011All Rights Reserved IBM, the IBM logo, ibm.com, Global Business Services, Rational and WebSphere and are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product or service names may be trademarks or service marks of others.The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software.