Success stories

Case studies of how IBM helps its customers succeed

By partner > Fuzzy Logix

3 column nested results data table.
Number Title Date
1.

Trident Marketing ... A direct response sales and marketing company uses advanced analytics to determine which sales approaches—from the offer to the timing to the choice of salesperson—are most likely to convince consumers to buy.

A direct response sales and marketing company uses advanced analytics to determine which sales approaches—from the offer to the timing to the choice of salesperson—are most likely to convince consumers to buy.
26 Jul 2012
2.

Trident Marketing ... Increases revenue nearly 1,000 percent with predictive analytics

By using predictive analytics that uncover trends across thousands of data points, Trident Marketing has gained unprecedented visibility into consumers - insight that has helped it boost sales and achieve a nearly tenfold increase in revenue in four years.
31 May 2012
3.

Aperity ... Providing sales forecasts for 18+ months with 95 percent accuracy

Aperity helps consumer packaged goods companies obtain accurate forecasts on more than 500,000 stores in minutes when it uses the IBM Netezza data warehouse appliance and Fuzzy Logix technology to power its iSalesBrandManagement tool.
27 Dec 2011