By partner > Braun Consulting
| Number | Title | Date |
|---|---|---|
| 1. | Orvis ... Through a set of powerful personalized marketing tools, a storied retailer created the level of customer intimacy needed to turn marketing into a service that its customers appreciate—and that drives business performanceA multichannel retailer, the oldest mail-order company in the United States, cuts email marketing costs by 40 percent and reduces campaign updates and reporting by 88 percent when it implements IBM Campaign, IBM eMessage and IBM NetInsight software |
28 Dec 2011 |