At the NexTargeting conference in May 2011, IBM Netezza's Brad Terrell and [x+1]'s Leon Zemel delivered a presentation entitled, "Marketing in Real Time - The Technology & Data Imperative." This video presents highlights from that presentation.
How does a company manage its messaging and media channels to
effectively propel consumers through the purchase funnel? The answer
lies in the application of complex but essential advertising analysis on
massive volumes of data in real-time. This is a capability offered by