Success stories

Case studies of how IBM helps its customers succeed

By client > XO Communications

3 column nested results data table.
Number Title Date
1.

XO Communications: Gaining insight into customer behavior to improve customer retention ... Smarter Planet Leadership Series Video

Smart is...gaining insight into customer behavior to imnprove customer retention. Interviewee: Trent Taylor, Director of Customer Intelligence, XO Communications
10 Dec 2012
2.

XO Communications transforms its approach to customer retention ... Using IBM Predictive Analytics to reduce churn by 26 percent delivers ROI of over $3.8 million per year

XO Communications wanted to protect its revenues by reducing customer churn. By investing in IBM Business Analytics software, the company has reduced churn by 26 percent, delivering annual return on investment of more than $3.8 million.
03 Apr 2012
3.

Putting the Lid on Churn ... XO Communications uses IBM® SPSS® Statistics and Modeler to boost customer revenue retention by 60 percent

XO Communications deployed IBM SPSS Statistics and Modeler to identify at-risk customers, enabling client services agents to focus their proactive outbound “health check” calls.
25 Mar 2011
4.

IBM BUSINESS ANALYTICS: XO COMMUNICATIONS ... A detailed ROI case study

Nucleus Research examined XO Communications’s deployment of IBM Business Analytics and found it enabled XO to identify customers with a high likelihood to churn. XO client service managers used this predictive analysis to proactively contact those customers, improving custom...
17 Feb 2011