Success stories

Case studies of how IBM helps its customers succeed

By client > UNICEF Netherlands

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UNICEF Netherlands ... Charity optimises its fundraising process with IBM SPSS predictive analytics

SolutionUNICEF Netherlands is able to optimise the results of its marketing initiatives with IBM SPSS predictive analytics software. Performing in-depth analyses of prospect data enables it to achieve accurate forecasts and contributor profiles and to mount a highly targeted...
15 Jun 2011