Success stories

Case studies of how IBM helps its customers succeed

By client > Trident Marketing

3 column nested results data table.
Number Title Date
1.

Trident Marketing ... A direct response sales and marketing company uses advanced analytics to determine which sales approaches—from the offer to the timing to the choice of salesperson—are most likely to convince consumers to buy.

A direct response sales and marketing company uses advanced analytics to determine which sales approaches—from the offer to the timing to the choice of salesperson—are most likely to convince consumers to buy.
26 Jul 2012
2.

Trident Marketing ... Increases revenue nearly 1,000 percent with predictive analytics

By using predictive analytics that uncover trends across thousands of data points, Trident Marketing has gained unprecedented visibility into consumers - insight that has helped it boost sales and achieve a nearly tenfold increase in revenue in four years.
31 May 2012