By client > Telefonica | Vivo
| Number | Title | Date |
|---|---|---|
| 1. | Telefonica | VivoAn established mobile communications company drastically increases sales and lowers costs by using highly detailed profiling and call analysis to send only customized marketing communications to its customers. |
03 Dec 2012 |
| 2. | Telefonica | Vivo nets a 30 percent increase in marketing revenue with IBM Unica ... Centralized marketing automation drives ROI and reduces costs 80 percent at Brazilian telco providerTelefonica | Vivo, the largest mobile telecommunications provider in Brazil, tripled its customer base to roughly 60 million in just seven years. That meant more data and more complexity—and a challenge for Telefonica | Vivo. Marketing leadership selected IBM Unica to meet T... |
23 May 2012 |