Success stories

Case studies of how IBM helps its customers succeed

By client > Sanofi Pasteur MSD

3 column nested results data table.
Number Title Date
1.

Boosting sales effectiveness remains vital

Sanofi Pasteur needed to improve sales effectiveness through the analysis of sales by GUA (Geographic Unit of Analysis). IBM® SPSS® Modeler is used to conduct sector-based performance analysis of the Gardasil® vaccine.
20 Apr 2011