Success stories

Case studies of how IBM helps its customers succeed

By client > Reed & Mackay

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Reed & Mackay harnesses analytics to save clients’ travel costs ... Using analysis of routes, airlines and destinations to negotiate better fares

Reed & Mackay worked with Assimil8, an IBM® Business Partner, to replace its existing customer reporting system with a new data warehouse and analytics solution based on IBM Cognos® Business Intelligence software.
27 Feb 2012