By client > Reader's Digest
| Number | Title | Date |
|---|---|---|
| 1. | IBM Campaign helps Reader’s Digest cut marketing costs by 35 percentReader’s Digest Association needed accurate, reliable and timely information for decision-making. With IBM Campaign RDA reduced marketing costs by 35 percent, decreased the time required to create and deploy a campaign by 700 percent and enabled on demand campaign developmen... |
04 Aug 2011 |