Success stories

Case studies of how IBM helps its customers succeed

By client > PRISA Digital

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PRISA Digital ... PRISA Digital is able to better understand its audiences—and deliver results to its advertisers—by integrating its programming and advertising functions across print, television, radio, web and publishing divisions

A major Spanish media company deploys IBM’s Media Enterprise Framework (MEF) software platform, a multifaceted solution that streamlines processes across all business lines, and provides centralized access to enterprise-wide content to enable predictive marketing and targete...
09 Dec 2011