Success stories

Case studies of how IBM helps its customers succeed

By client > Orvis

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Number Title Date

Orvis ... Through a set of powerful personalized marketing tools, a storied retailer created the level of customer intimacy needed to turn marketing into a service that its customers appreciate—and that drives business performance

A multichannel retailer, the oldest mail-order company in the United States, cuts email marketing costs by 40 percent and reduces campaign updates and reporting by 88 percent when it implements IBM Campaign, IBM eMessage and IBM NetInsight software
28 Dec 2011