Success stories

Case studies of how IBM helps its customers succeed

By client > MediaMath

3 column nested results data table.
Number Title Date
1.

MediaMath Video ... Netezza Data Analysis Powers Real Time Bidding for MediaMath Demand Side Platform

Roland Cozzolino, CTO and Tom Craig, VP Data & Information Strategy, from MediaMath sit down to discuss the combination of technologies they have impletmented that are the core of their data and analytics platform.
15 Mar 2012
2.

MediaMath ... Category leader innovates with data and analytics

With the IBM Netezza data warehouse appliance, MediaMath gained a transparent view of all impressions and factors affecting the performance 13+ billion ad impressions daily. This insight helps ad buyers optimize ad placement, with one company reducing the cost per ad by over...
24 Jan 2012
3.

MediaMath ... IBM Smarter Commerce: Netezza Mediamath - A Nucleus ROI case study

MediaMath deployed IBM Netezza to support its online digital media platform that helps clients track and manage online advertising. Nucleus Research found Netezza enabled MediaMath to improve marketing,  service, and sales to sustain triple-digit annual growth while managing...
31 Oct 2011