Success stories

Case studies of how IBM helps its customers succeed

By client > METRO Group

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Number Title Date
1.

METRO GROUP

Together with Payback, the German “real,-” hypermarkets launch a first-of-a-kind eCouponing system that provides customer segmentation, and can also deliver “just-in-time” seasonal and location-based coupons for immediate use via smartphone—encouraging higher redemption rate...
26 Sep 2012
2.

METRO Group tracks meat products from production to point of sale

Working with IBM Global Business Services in a first-of-a-kind project, METRO Group used IBM InfoSphere™ Traceability Server software as the backbone of its new meat-tracking solution.
17 Nov 2009
3.

METRO Group’s Future Store takes German public by storm – thanks to Wireless technology

Retail chain implements an IBM Wireless e-business Solution based on Radio Frequency Identification (RFID) technology, creating a "store of the future" that optimizes product tracking and improves customer loyalty
16 Sep 2004