By client > Kraft Foods Australia
| Number | Title | Date |
|---|---|---|
| 1. | Kraft Australia explores a new frontier of customer understanding through advanced analytics ... VideoKraft engaged IBM to provide its leading edge tool for corporate brand and reputation analysis (COBRA) to conduct a pioneer study of its customer base. The solution reaches out to millions of sources of user generated content to paint a fresh picture of what its customers ar... |
27 Jan 2010 |
| 2. | Kraft Australia explores a new frontier of customer understanding through advanced analyticsKraft engaged IBM to provide its leading edge tool for corporate brand and reputation analysis (COBRA) to conduct a pioneer study of its customer base. The solution reaches out to millions of sources of user generated content to paint a fresh picture of what its customers ar... |
17 Apr 2009 |