By client > Kraft Australia
| Number | Title | Date |
|---|---|---|
| 1. | Using Web content to launch innovative marketing campaignMajor consumer food products company launches a new marketing strategy based on analysis of Web 2.0 “chatter” about its Australia/NZ Hero product, with the help of IBM Global Business Services and IBM’s Corporate Brand and Reputation Analysis (COBRA) tool. |
17 Nov 2008 |