Success stories

Case studies of how IBM helps its customers succeed

By client > Kelley Blue Book

3 column nested results data table.
Number Title Date
1.

Kelley Blue Book ... Increases ad revenue with better, faster data analysis and ad price optimization

Kelley Blue Book deploys a high-performance data warehouse appliance to mine multisource data for previously inaccessible intelligence that fundamentally improves its vehicle value forecasts and optimizes its online ad revenue.
26 Jul 2012
2.

Kelley Blue Book Video ... A Platform for Vehicle Valuation and Advertising Analysis

In this video, Dan Ingle and Karen Simmons discuss how Kelley Blue Book uses IBM Netezza for powerful data warehousing and analytics.
30 Mar 2012
3.

Kelley Blue Book Video 2 ... Kelley Blue Book values the IBM Netezza High Capacity Appliance

Karen Simmons and Dan Ingle are back to discuss what led them to purchase the IBM Netezza High Capacity Appliance to add to their existing IBM Netezza 1000 environment. 
30 Mar 2012