By client > Kaplan
| Number | Title | Date |
|---|---|---|
| 1. | Kaplan RM helps its clients gain deeper customer insight ... Providing a wide range of sophisticated analyses of consumer behaviourKaplan implemented IBM SPSS® Modeler, which it uses to create a variety of analyses to support clients’ research projects. Recent projects have included customer churn models, cluster and RFM analysis for segmentation, CHAID analysis for product profiling, and descriptive an... |
14 Jun 2012 |