By client > KPN
| Number | Title | Date |
|---|---|---|
| 1. | KPN transforms its approach to direct marketing ... Gaining new insight with a propensity modelling solution built on IBM® SPSS softwareKPN used IBM SPSS predictive analytics to create a complex propensity model for more than 30 key products, enabling accurate segmentation and predictive analysis that supports a more intelligent allocation of marketing budgets. |
15 Dec 2010 |