Success stories

Case studies of how IBM helps its customers succeed

By client > KPN

3 column nested results data table.
Number Title Date
1.

KPN transforms its approach to direct marketing ... Gaining new insight with a propensity modelling solution built on IBM® SPSS software

KPN used IBM SPSS predictive analytics to create a complex propensity model for more than 30 key products, enabling accurate segmentation and predictive analysis that supports a more intelligent allocation of marketing budgets.
15 Dec 2010