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By client > KPN

3 column nested results data table.
Number Title Date

KPN transforms its approach to direct marketing ... Gaining new insight with a propensity modelling solution built on IBM® SPSS software

KPN used IBM SPSS predictive analytics to create a complex propensity model for more than 30 key products, enabling accurate segmentation and predictive analysis that supports a more intelligent allocation of marketing budgets.
15 Dec 2010