Success stories

Case studies of how IBM helps its customers succeed

By client > Hong Kong Department Stores

3 column nested results data table.
Number Title Date
1.

Hong Kong Department Stores

Hong Kong Department Stores uses sophisticated web analytics to understand what customers buy and why—leveraging new insights to develop targeted marketing campaigns.
12 Nov 2012
2.

Hong Kong Department Stores builds an online e-commerce community ... Harnessing social networks to provide a richer consumer experience

Finnish retailer Hong Kong Department Stores built a new targeted online store for fishing products using IBM® WebSphere® Commerce. Hong Kong is using IBM Coremetrics to analyse the user-generated content to gain further insights into how to improve the store.
10 Jan 2012