Success stories

Case studies of how IBM helps its customers succeed

By client > Home Trust

3 column nested results data table.
Number Title Date
1.

Home Trust ... Analytics used to eliminate a nonviable program while empowering users with valuable marketing analysis

Home Trust Co. uses analytics to eliminate a nonviable program while empowering users with valuable marketing analysis
01 Nov 2013
2.

Home Trust harnesses analytics to optimize marketing activities - Video

Find out how Home Trust uses Business Analytics to to perform “what if” analyses of different scenarios for its loyalty programs and decide on the best course of action.
05 Apr 2013
3.

Home Trust harnesses analytics to optimize marketing activities

Home Trust’s marketing team used IBM Cognos® TM1® to perform “what if” analyses of different scenarios for its loyalty programs, enabling them to redirect resources to an incentive program that better met the company's business objectives
28 Mar 2013