By client > Fortis Turkey
| Number | Title | Date |
|---|---|---|
| 1. | Fortis Turkey Utilizes Predictive Analytics for Offer Optimization ... IBM SPSS Modeler optimizes bank rebranding by connecting customers with customized offersUsing IBM SPSS Modeler, Fortis Turkey was able to identify which products or services were most likely to be accepted by more than 1.7 million individual customers. This enabled the bank to successfully market investment products, loans, safety deposit boxes and other offeri... |
04 Mar 2011 |