By client > First Tennessee Bank
| Number | Title | Date |
|---|---|---|
| 1. | First Tennessee Bank: Analytics drives higher ROI from marketing programs ... Smarter Planet Leadership SeriesLeveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. |
06 May 2011 |
| 2. | IBM BUSINESS ANALYTICS: FIRST TENNESSEE BANK ... A detailed ROI case studyNucleus Research examined the use of IBM Business Analytics at First Tennessee Bank in order to identify the benefits of applying predictive analytics to marketing campaigns. |
25 Mar 2011 |
| 3. | Banking on KnowledgeAmidst their abundance of data, First Tennessee had a scarcity of cohesive, actionable marketing insights. As a result, the success of its marketing campaigns - whose budget sometimes reached $100,000 - rose and fell on guesswork, the institutional memory of various managers... |
29 Jul 2010 |