Success stories

Case studies of how IBM helps its customers succeed

By client > First Tennessee Bank

3 column nested results data table.
Number Title Date
1.

First Tennessee Bank: Analytics drives higher ROI from marketing programs ... Smarter Planet Leadership Series

Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI.
06 May 2011
2.

IBM BUSINESS ANALYTICS: FIRST TENNESSEE BANK ... A detailed ROI case study

Nucleus Research examined the use of IBM Business Analytics at First Tennessee Bank in order to identify the benefits of applying predictive analytics to marketing campaigns.
25 Mar 2011
3.

Banking on Knowledge

Amidst their abundance of data, First Tennessee had a scarcity of cohesive, actionable marketing insights. As a result, the success of its marketing campaigns - whose budget sometimes reached $100,000 - rose and fell on guesswork, the institutional memory of various managers...
29 Jul 2010