Success stories

Case studies of how IBM helps its customers succeed

By client > Fiat Group Automobiles

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Will you buy a car today? ... IBM SPSS Statistics helps Fiat identify the most likely customers and prospects

IBM SPSS helps Fiat identify specific targets making it possible for dealers to allocate their marketing budgets in the most efficient manner. Secondly, they survey customers and analyze this data with IBM SPSS to provide valuable insight into the level of customer satisfac...
19 Dec 2010