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By client > Equancy

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Guiding the process of data “mechanisation” with IBM SPSS Predictive Analytics ... IBM SPSS Predictive Analytics is helping to align marketing strategies with customer behaviour

Equancy is utilising predictive analytics in addition to conventional marketing techniques with the aim of creating better targeted marketing strategies. IBM® SPSS® Predictive Analytics software enables data analysis to be incorporated into marketing processes.
21 Jun 2011