By client > DekaBank
| Number | Title | Date |
|---|---|---|
| 1. | DekaBank improves individual customer contacts ... Marketing mutual funds more effectively with predictive analyticsDekaBank wanted to make their campaign offer more attractive to their exclusive sales partners, the savings banks, and they knew there is an enormous potential for this in their collected data. The bank uses IBM® SPSS® Modeler to optimize and simplify the campaign process. |
15 Jun 2011 |