Success stories

Case studies of how IBM helps its customers succeed

By client > Corona Direct

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Number Title Date

Corona Direct ... Insurance company increases long-term customer profitability by 20 percent

The company turned to IBM SPSS predictive analytics software solutions to efficiently create, optimize and execute their outbound marketing campaigns. Campaign costs were reduced by 30 percent. Additionally, long-term customer profitability increased by 20 percent.
29 Jul 2010