Success stories

Case studies of how IBM helps its customers succeed

By client > Cincinnati Zoo and Botanical Garden

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Number Title Date

Cincinnati Zoo transforms customer experience and boosts profits ... IBM Business Analytics creates more than $2.2 million in total benefits, delivering full ROI within three months

A Nucleus Research ROI study reveals that by adapting operational management to match customer demand patterns, Cincinnati Zoo has been able to increase attendance and revenues dramatically, resulting in annual ROI of 411 percent. The business analytics initiative paid for i...
07 Mar 2012

Cincinnati Zoo and Botanical Garden: IBM Business Analytics ... A detailed ROI study

Nucleus Research examined the use of IBM Cognos BI at the Cincinnati Zoo and found that analytics enabled managers to learn more about their operations and make smarter decisions that led to revenue increases and cost reductions.
11 Aug 2011

Cincinnati Zoo improves customer experience and enhances performance ... Analytics provides new insight into weather data and customer behavior, boosting attendance and increasing retail and food sales

Smart is...analyzing customer behavior and predicted weather patterns to optimize the visitor experience and fuel sustainable profits.
13 Jul 2011