Success stories

Case studies of how IBM helps its customers succeed

By client > Castorama

3 column nested results data table.
Number Title Date

For Castorama, predictive analytics is a cinch with IBM

Using IBM® SPSS® Modeler for data mining and IBM SPSS Data Collection to conduct surveys and market research, the company has developed a highly effective direct marketing strategy that is helping to support better business growth.
15 May 2013