Success stories

Case studies of how IBM helps its customers succeed

By client > Carrefour Group

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Number Title Date

Carrefour strengthens customer loyalty and its brand with a new promotions strategy

Carrefour teamed with IBM and its partners to put in place a groundbreaking in-store promotion system across its supermarket and hypermarket stores—operated entirely by Carrefour—that enables the planning and execution of more targeted campaigns, with more rapid feedback as ...
20 Feb 2009