Success stories

Case studies of how IBM helps its customers succeed

By client > Beauty Care Retailer

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Number Title Date
1.

Beauty care retailer achieves four times more business agility and 20% lift ... IBM WebSphere ILOG JRules helps retailer develop rules-based decision management solution

Paper-based, manually-driven loyalty program was slow to capitalize on sales opportunities and was confusing for store staff and customers. Retailer turned to IBM for automated decision management system based on business rules and increased business agility four-fold.
14 Jan 2011