Success stories

Case studies of how IBM helps its customers succeed

By client > Amsterdam Tourism & Convention Board

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Amsterdam Tourism & Convention Board attracts more tourists to Amsterdam ... Gaining insight into visitors’ behaviour and preferences using IBM predictive analytics

IBM® predictive analytics software allows ATCB to combine and analyse data from various sources in order to gain insight into tourist preferences, behaviour and satisfaction. In this way, ATCB is better able to gear its services and products to the tourists’ needs, and there...
02 Apr 2012