By client > A major UK charity
| Number | Title | Date |
|---|---|---|
| 1. | A major UK charity improves direct marketing response rates ... Analysing the recency, frequency and value of individual donors with IBM SPSS softwareA major UK charity needed better techniques for deciding who was most likely to support the charity. The charity chose IBM® SPSS® Direct Marketing to segment its donors, ranking them according to the recency, frequency and value (RFV) of donations. |
09 Jun 2011 |