Success stories

Case studies of how IBM helps its customers succeed

By client > A leading online advertising network

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A leading online advertising network ... IBM Netezza data warehouse appliance facilitates effective online ad targeting

An online advertising network wanted to develop a method to target price and volume for space ads. It chose IBM Netezza appliance for its ability to handle very large quantities of data and can now generate the critical price/performance curves in 1-5 minutes versus 1 hour b...
30 Jun 2012