Success stories

Case studies of how IBM helps its customers succeed

By client > Ace Mart

3 column nested results data table.
Number Title Date
1.

Ace Mart reduces online marketing spend by 25 percent to improve ROI

Ace Mart wanted to benchmark marketing ROI across multiple vendors. They implemented IBM Digital Analytics to track and analyze the ROI from every online marketing campaign in a single interface. This reduced marketing spend by 25 percent per month while increasing marketing...
23 Sep 2011