BMW Group develops eco-friendly innovation for smart drivers with IBM

Managing a mountain of data driven by apps for drivers, sustainability and eco-drive initiatives

Published on 27-Sep-2013

"Despite still being very early in our performance testing, we have already seen CPU reductions of 8-13 percent on some of the workloads, thanks to the more efficient decompression algorithms that IBM DB2 allows us to run." - Manager, BMW Group

Customer:
BMW Group

Industry:
Automotive

Deployment country:
Germany

Solution:
Enabling Business Flexibility, Information Management Foundation, Mobile, System z Software, Workload Management

Overview

Established in 1916 and headquartered in Munich, Germany, BMW Group is one of the world’s largest and most successful car manufacturers. Operating in 150 countries, the company employs more than 107,000 people.

Business need:
World-leading car manufacturer BMW Group wanted to develop sustainable and smarter driving strategies, in line with the market’s pressing requests. The company knew that any difficulties in managing the mountain of data created by these innovations would mean risking to lose business opportunities.

Solution:
BMW Group implemented IBM® DB2® 11 for z/OS®, which offers optimized management of information and workload and enhanced cost savings. Furthermore, the company is soon planning to leverage the latest-generation IBM zEnterprise® EC12 mainframe.

Benefits:
Enables BMW Group to develop and launch innovative strategies for green and smart driving. Supports constant workload increase, 24/7. Reduced processing workload by 8-13 percent, cutting CPU usage.

Case Study

Established in 1916 and headquartered in Munich, Germany, BMW Group is one of the world’s largest and most successful car manufacturers. Operating in 150 countries, the company employs more than 107,000 people.

Steering towards smarter, eco-friendly motoring
The pressing demand for sustainability and smarter solutions across every industry have prompted BMW Group to review its strategy in light of dynamic market trends and, ultimately, changes in people’s lifestyles.

To address these challenges, BMW Group formulated a project named Strategy Number ONE, currently in the ‘Next Movement’ phase. This focuses on sustainable solutions such as car-sharing, on eco-friendly vehicles such as the BMW i3 featuring eDrive technology, and on smart mobility services such as the “Park at my house” smart phone app for faster and cheaper parking.

In the back office, the business innovation programs produced ever-greater data processing and information management workloads. For example, the smart phone app generates new data – and lots of it – that must be stored, analyzed and exploited. Existing IT systems struggled to manage the increase in throughput and data volumes started to rocket, requiring a great deal of maintenance and support time from IT staff that should otherwise be profitably deployed to future-facing development tasks.

Starting up the business engines with IBM
BMW Group is a large user of IBM DB2 technology, with over 130 IBM DB2 subsystems, belonging to more than 40 data sharing groups and spread over eight virtual servers on IBM System z servers.

On the announcement of version 11 of IBM DB2 for z/OS, BMW Group immediately chose to join the Early Support Program (ESP). Previous experience of ESP with DB2 10 had shown that early adoption would bring early benefits, and BMW Group was keen to take advantage of the new DB2 features.

IBM DB2 11 for z/OS is the latest version of IBM DB2, and features cost-effective and time-saving tools, also offering simpler, faster migration which ultimately translates in minimum risk of business disruption. Its enhanced analytics, forecasting and reporting capabilities make it a central tool to boost the business innovation strategy that the company wants to achieve.

BMW Group’s global operations and activities are served by its Munich data center, which means that systems must be available 24/7. Because peak workload times vary globally, the company needs to ensure that workload is optimized to meet local demand in all 150 countries.

A BMW Group manager explains, “We operate in a very dynamic 24/7 environment and we often have to update our applications while they continue to operate. With DB2 11 the combination of the ability to break into persistent threads and the enhanced dynamic schema change capabilities allow us to react to business requirements more quickly and with less operational impact. We can plan, implement and commit changes without business interruption, a major advantage for global operations.”

Gaining efficiency with DB2 11
Another big concern for the company was to find a way to decrease its CPU usage. The manager states, “With such a huge workload to handle, total capacity is an issue. Some workload peaks are unavoidable, which can lead to a negative impact on service delivery. The smart phone app and “green” car would add potentially huge extra volumes of work, and presented us with complex challenges around data management, performance and cost.”

BMW Group realized that the enhanced data decompression capacity within DB2 11, much faster than the previous software version, would enable the company to optimize certain online transaction processing, query workloads and data-sharing, and up to 15 percent CPU savings when running the queries against compressed tables. This would allow greater workload to be processed within the same processor footprint and at a greater speed, delivering cost-efficiency and productivity gains right from the DB2 11 box.

“Despite still being very early in our performance testing, we have already seen CPU reductions of 8-13 percent on some of the workloads, thanks to the more efficient decompression algorithms that IBM DB2 allows us to run,” adds the manager.

Gearing up for successful automotive future
With IBM DB2 11 for z/OS in place, BMW Group is now fully ready to continue its innovation journey. Plans include deployment of an IBM zEnterprise EC12 server, to support cloud delivery models, forecast to increase server productivity even further.

“IBM DB2 11 has helped us to eliminate the performance and throughput challenges associated with our business innovation plans, and we can now easily cope with our ever-growing workload,” concludes the manager.

“We are very excited to complete our new environment with the introduction of the IBM zEnterprise EC12 server, and are looking forward to taking advantage of the extended possibilities that this presents. With the IBM infrastructure in place, we will be able to completely focus our attention and efforts on exploring clients’ requests for innovation in the automotive sector.”

Products and services used

IBM products and services that were used in this case study.

Hardware:
System z, System z: zEnterprise EC12 (zEC12)

Software:
DB2 for z/OS, z/OS

Operating system:
z/OS and OS/390

Legal Information

© Copyright IBM Corporation 2013. IBM Corporation. Software Group. Route 100. Somers, NY 10589. Produced in the United States of America. September 2013. IBM, the IBM logo, ibm.com, DB2, zEnterprise and z/OS are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at: www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.