Published on 08-May-2013
"With SAP HANA, not only will we be able to learn what demand exists for new products almost instantly, we will obtain a highly detailed view of how the products are performing across different segments. This helps us to shape a much more complex view of product profitability, optimizing our sales promotion activity by 20 percent." - Özkan Yurttaşer, Information Systems Manager, UNO
Technical Computing, Business Resiliency, Data Warehouse, General Parallel File System (GPFS), High Availability , Information Integration, Information Management Foundation
As the first producer of packaged bread in Turkey, Unma ş Unlu Mamüller San.Tic. A.Ş. (UNO) knows a lot about innovation. When the company was founded in 1990, the local market for packaged and frozen bread products simply did not exist. Today, UNO has grown from market maker into market leader, building a reputation for quality and excellence that has seen the company attain a 70 percent share of the packaged bread market.
As Turkey’s leading packaged bread producer, UNO manufactures more than 400 different product varieties and manages an extensive distribution network that spans 95 percent of the country. The company needs to keep tight control over complex supply chain processes in order to meet strict delivery timelines and keep customers satisfied. Growing market demand for packaged breads has fuelled impressive business growth for UNO, and brought with it a tenfold increase in data volumes.
Seeking to provide management and sales teams with faster, more accurate data analysis and reporting, UNO decided to implement the SAP Business Planning and Consolidation application and SAP NetWeaver Business Warehouse (BW), both powered by the SAP HANA platform. The company worked with IBM Business Partner Metric Technology to deploy the IBM Systems solution for SAP HANA, based on an IBM System x3950 X5 Workload Optimized server featuring powerful Intel Xeon E7 processors and IBM General Parallel File System (GPFS) technology.
Accelerated reporting speed by 400 percent. Improved reporting quality by supporting in-depth profitability analysis, increasing reporting drill-down options from three to nine key areas of profitability. Reduced database size by a factor of ten, compressing 2 TB of data to 200 GB. The smaller data volumes are easier to manage, helping support more efficient growth. Optimized sales promotion activity by 20 percent. Increased business efficiency by at least 10 percent.
As the first producer of packaged bread in Turkey, Unmaş Unlu Mamüller San.Tic. A.Ş. (UNO) knows a lot about innovation. When the company was founded in 1990, the local market for packaged and frozen bread products simply did not exist. Today, UNO has grown from market maker into market leader, building a reputation for quality and excellence that has seen the company attain a 70 percent share of the packaged bread market.
UNO manages an end-to-end supply chain process, handling everything from production and distribution to sales. Its two factories in Istanbul and Ankara produce more than 400 different stock-keeping units (SKUs), which are distributed via an extensive network that covers 95 percent of the country. Every day, a fleet of approximately 330 trucks supplies retail outlets, fast food chains, and food service companies with the highest-quality products.
Keeping pace with an expanding market
In Turkey, fresh products from craft bakeries remain the go-to choice for consumers, leaving packaged bread with less than one percent of the total market share.
However, the packaged sector is starting to gain more ground, and is currently expanding faster than the overall market. With customer appetite for packaged bread growing steadily, UNO must work harder than ever to maintain its leading edge.
Özkan Yurttaºer, Information Systems Manager at UNO, explains: “Our market is growing larger every day, and as we win more customers our supply chain processes only become more complex. There is no margin for error, and we must ensure that our production and distribution systems run perfectly at all times in order to keep up with the demand.
“We process thousands of orders daily, and work with products that have a very short shelf life of around 12 days. Delivery timelines are extremely strict, so we cannot afford to lose any time in getting orders out to our customers. If we miss a beat, we might fail to make an order, losing money and even the potential business of a client.”
Managing explosive data growth
For UNO, rapid, reliable information is key to keeping a close track on activity across its production lines and distribution channels. The company relies on integrated SAP® ERP software to deliver sharp insight into its operations and guarantee optimum supply chain efficiency.
UNO organizes all aspects of its activity on SAP systems, using the solution to determine the most efficient production schedules for each order, calculate optimum delivery routes, and manage company-wide financial processes.
The information delivered by its SAP applications is crucial to the smooth running of daily operations at UNO. However, as business boomed, the company found it increasingly difficult to properly manage the flood of data being generated by its SAP systems.
Özkan Yurttaºer elaborates: “We have been very impressed with the high level of integration and automation that SAP ERP has brought to our operations. At the same time, the sheer amount of information generated by these systems was threatening to overwhelm us. In less than two years, our data volumes had multiplied tenfold, growing from 200 GB to nearly 2 TB. “The data helps us to understand the current market structure, and shows us, for example, how many units of each product we are selling, in which regions and among which customer segments. We need to be able to analyze this information quickly and accurately, so our sales teams and managers can see our cost drivers and profitability, pick up on market trends, and plan our strategy accordingly.”
Selecting SAP HANA
With existing analytics systems unable to keep up with its explosive growth, UNO looked for a solution that could help it get the most out of huge operational data volumes and enable faster, more accurate analysis and reporting.
The company turned to IT service provider Metric Technology, which recommended the SAP HANA™ in-memory database as the ideal solution for optimizing UNO’s analytics capabilities. UNO then met with SAP Consulting to test the SAP HANA platform for itself. The results were impressive, with the platform delivering results orders of magnitude faster than conventional environments.
UNO was convinced, and worked with Metric Technology to first deploy SAP NetWeaver® Business Warehouse (SAP NetWeaver BW), powered by SAP HANA. To automate and accelerate business planning and reporting cycles, the company is also using SAP HANA to power the SAP Business Planning and Consolidation application.
High-performance IBM solution
UNO selected the IBM® Systems solution for SAP HANA, delivered on an IBM System x® 3950 X5 Workload Optimized server. The IBM server is configured with two 10-core Intel Xeon E7-8870 processors, with the ability to grow to a maximum of eight processors and 1 TB of main memory, ensuring that the system can be easily scaled to meet future growth requirements.
The top-of-the-line Intel processors deliver performance designed to handle data-demanding workloads with improved scalability and increased memory and I/O capacity. Advanced reliability and security features work to maintain data integrity, and maximize the availability of mission-critical applications.
IBM General Parallel File System (GPFS™) technology is deployed on all IBM systems solutions for SAP HANA, enabling high-availability solutions using GPFS replication and seamless cluster extension. For UNO, GPFS is a key decision point in favor of the IBM solution, as it allows seamless scale-out as workload demand grows.
Özkan Yurttaºer comments on the company’s decision to choose IBM: “We had previous experience with other IBM technology and, looking at other options on the market, we felt that IBM was the best fit for our needs. We are much more confident after having selected a market leader like IBM to support our SAP environment – the IBM Systems solution for SAP HANA delivers all the power and scalability that we need, and perfectly matches our growth objectives.”
SAP HANA running on the powerful IBM System x3950 X5 enterprise server combines the speed and efficiency of in-memory processing with the ability to analyze massive amounts of business data. The platform allows UNO to instantly access all of its SAP transactional and analytical data, providing near real-time visibility into business operations.
Supporting more efficient expansion
The company migrated approximately 2 TB of data from its existing data warehouse to SAP HANA. Extreme data compression on the platform has enabled UNO to reduce data volumes by a factor of ten, and bring its total database size down to just 200 GB.
“Reducing database volumes helps us to optimize data access and makes it easier to meet the demands of the company as it continues to grow,” Özkan Yurttaºer notes. “We have compressed huge amounts of data into more manageable information, which the business can use to support more meaningful and accurate analysis.”
Supercharging data analysis and reporting
UNO has dramatically accelerated data processing and reporting speeds. In the past, it could take as much as an hour to run a single report. With SAP HANA, reports can be generated in just seconds.
“Our sales teams and managers can now run reports up to 400 times faster than before, thanks to SAP HANA,” remarks Özkan Yurttaºer. “What’s more, the speed improvements mean that we can analyze much more comprehensive sets of data and gain deeper insight. The data has always been available, SAP HANA just gives us a way to take full advantage of it.”
The company is also predicting that it will reduce the time taken to complete month-end financial reporting cycles. Currently between 10 and 15 days, by running its reporting processes on SAP HANA, UNO expects to generate reports some ten times faster and cut the time to fewer than 36 hours, an improvement of 90 percent.
Better insight into business performance
With SAP HANA enabling faster, more in-depth insight into business performance, UNO has gained a much more nuanced view of its profitability. With SAP Business Planning and Consolidation, powered by SAP HANA, the company can drill down to deeper levels of operational data, and quickly perform profitability analysis on a much broader array of information.
“In the past, our reporting options were very limited as we were only able to run profitability analysis on three different areas,” says Özkan Yurttaºer. “The speed improvement delivered by SAP HANA has allowed us to increase this number to nine, so we can now examine profitability by SKU, customer, truck, business line and region, among other areas. SAP HANA gives us near-instant access to information, enabling our management teams to do so much more in less time. The solution is really helping us to gain faster insight into our own performance, and market activity, so we can run the business more productively and profitably. Our business efficiency has increased at least 10 percent as a result of SAP HANA.”
He continues: “The ability to perform this kind of profitability analysis will be of huge benefit to our sales teams. We put two to three new products out on the market every month, and need to know what the uptake is for each product, so we can plan our activity accordingly.
“With SAP HANA, not only will we be able to learn what demand exists for new products almost instantly, we will obtain a highly detailed view of how the products are performing across different segments. This helps us to shape a much more complex view of product profitability, optimizing our sales promotion activity by 20 percent.”
With SAP HANA enabling rapid insight into UNO’s huge store of business data, the company is empowering more business users to take analytics into their own hands, and generate a better understanding of performance across all functional areas. Özkan Yurttaºer concludes: “The IBM Systems solution for SAP HANA is helping us to gain unprecedented insight into our operations and transform the way in which we use information. UNO has a history of embracing technology that supports innovation, and are proud to be the first in our country and in our industry to use SAP Business Planning and Consolidation powered by SAP HANA. We can now manage our growing business more efficiently, and take full advantage of new opportunities to steer the company towards even greater success.”
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