Published on 09-Sep-2011
Validated on 01 Mar 2013
"Kookmin is determined to stay ahead with good customer relationship management." - Kwak Kwang-Soo, General Manager, Kookmin Bank
Customer:
Kookmin Bank
Industry:
Banking
Deployment country:
Korea - Republic of
Solution:
Customer Relationship Management, Deep Computing: Capacity on Demand
Overview
Kookmin Bank merged with Housing & Commercial Bank in 2001, making it the largest bank by both asset value and market capitalization in South Korea. Private banking was launched late last year at Kookmin in order to shift away from the company’s traditional universal banking approach.
Business need:
To implement a system that will shift toward a multispecialist strategy of approaching customers
Solution:
They decided to implement Sterling Connect:Direct from IBM for its ability to transfer high volumes and large files with no defined limits on file sizes. The scalability helped ensure that Kookmin would be able to handle peak demand and keep pace as their volume grew.
Benefits:
Offers no defined limit on file sizes; Offers ease of use; Satisfies regulatory and industry requirements
Case Study
Kookmin Bank merged with Housing & Commercial Bank in 2001, making it the largest bank by both asset value and market capitalization in South Korea. Private banking was launched late last year at Kookmin in order to shift away from the company’s traditional universal banking approach.
Business challenge
As traditional sources of income become saturated and banks become increasingly competitive, Kookmin is determined to stay ahead with good customer relationship management, computing capacity, and manageable computing power. More than that though, Korean banks are looking to diversify their product ranges which will entice customers to spend more with them. Customer relationship management and customization are becoming more and more important for banks with large customer bases and increasingly diverse product portfolios. South Korea’s largest bank is no exception with its latest shift towards a “multi-specialist strategy” of approaching customers.
For Kookmin to remain competitive they needed to be able to reallocate assets from an IT focus to a customer focus. They decided to look externally to solve this need. Kookmin required vast amounts of computing power to keep its systems running with minimal interruption. Ease of use and after-sales service also rank highly in Kookmin’s list of requirements for such a system.
Solution
How does Kookmin bring all these factors together to ease the transition from the old to the new management of customer records and computing systems? They decided to implement Sterling Connect:Direct from IBM for its ability to transfer high volumes and large files with no defined limits on file sizes. The scalability helped ensure that Kookmin would be able to handle peak demand and keep pace as their volume grew. This was not a simple task that could be carried out by their internal IT department. “Sterling Connect:Direct provides the sheer capacity of transfer rates that simply cannot be done manually,” said Kookmin Bank’s System Team General Manager, Kwak Kwang-Soo. “And Sterling Connect:Direct performs such a task securely, efficiently, and quickly between a host and server.”
Key benefits
No defined limit on file sizes
Sterling Connect:Direct provides the sheer capacity of transfer rates that simply cannot be done manually, and performs such tasks in a security-enhanced or security-rich manner; efficiently, and quickly. Sterling Connect:Direct has the ability to transfer high volumes and large files with no defined limits on file sizes.
Ease of use
Along with the product’s ability to offer good customer relationship management, computing capacity, and manageable computing power, its ease of use and after-sales service have been important factors for companies looking to implement a new IT solution.
Satisfies regulatory and industry requirements
Sterling Connect:Direct is the solution that helps Kookmin support efforts to satisfy regulatory and industry requirements within their file transfer operations. Sterling Connect:Direct interfaces with operation system security for user authentication and provides a comprehensive audit trail of data movement through extensive statistics logs.
Products and services used
IBM products and services that were used in this case study.
Software:
Sterling Connect:Direct
Legal Information
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