Published on 31-Aug-2011
Validated on 12 Mar 2013
Business-to-Consumer, Smarter Planet
Smarter Solutions for Retail
John Thompson, Senior Vice President and General Manager, Best Buy.com talks about his IBM Smarter Planet and Business Analytics solution.
Need to be able to synchronize the view of the customer in real time and link it back to the touch points in call centers and personalize their attention, offers and services to the customer. Need to understand the specifics in local markets and analyze it.
Best Buy utilized IBM resources in order to accelerate their efforts to be smarter about what the dominant value proportions are for the consumer and creating an operating model within their environment that takes advantage of this intelligent data in a way that allows them to serve customers in a differentiated fashion.
Better able to address customer needs, and tailor insights into usable data so as to personalize communication with the customer.
Interviewee: John Thompson, Senior Vice President and General Manager BestBuy.com talks about his IBM Smarter Planet and Business Analytics solution and how Best Buy is working to connect better with their customers.