Published on 29-Mar-2011
Validated on 04 Dec 2012
"It was incredibly easy to do business with IBM Global Financing. They were extremely responsive and, compared to our other traditional financing avenues, IBM Global Financing offered us rates that were very competitive. In fact, we’re paying less than we would have through our bank." - Graeme Lever-Naylor, financial controller at J.W. Ross.
J.W. Ross & Sons (Australia) Pty Limited
Wholesale Distribution & Services
IGF, IGF: IT Financing - IBM HW, IGF: IT Financing - IBM SW, IGF: PC financing programs, Business-to-Business, Linux, Openness, Optimizing IT, Server Consolidation, Virtualization
J.W. Ross & Sons Pty. Ltd. is a buying agent and distributor of hand and power tools for the Australian retail market, with representatives in every state of Australia. The company works with Australia's largest hardware retailers and has exclusive arrangements with over 60 different suppliers worldwide.
J.W. Ross & Sons (Australia) Pty Limited existing infrastructure was not flexible or scalable enough to meet performance demands. The company needed a consolidated and virtualized solution to support its growth.
Thirty-minute approval from IBM Global Financing for a complete infrastructure upgrade that included a pre-configured and validated IBM BladeCenter S chassis containing two BladeCenter HS22 blade servers, along with multiple LenovoThinkStations.
A leasing agreement with IBM Global Financing gave J.W. Ross the performance, flexibility, and resilience to support business growth while also reducing business risk by decreasing chance of unplanned downtime.
Over the past ten years, Australia’s J.W. Ross, a distributor of hand and power tools for the automotive, engineering, industrial, and DIY markets, has experienced significant annual sales growth. Working with Australia’s largest hardware retailers and with exclusive arrangements with over 60 different suppliers worldwide, the company relies heavily on the web for both transaction process and remote connectivity. All deliveries are EDI-based through a 3PL warehouse, and approximately 30 percent of inward orders are channeled through the Internet. J.W. Ross quickly realized that if the company did not update their outdated IT infrastructure, they would soon be unable to meet current or future demand. In addition, the inflexibility and lack of resilience of the infrastructure, left J.W. Ross open to the risk of unplanned downtime.
After evaluating several options, the company decided to take advantage of the IBM BladeCenter® S SAN-in-a-box promotion which coupled together IBM BladeCenter S chassis with two SAS RAID controller modules, a disk storage subsystem, four HDDs, and a server connectivity module. The BladeCenter S holds up to six blades, provides an integrated SAN, and runs on standard voltage, making it an ideal solution for companies without a major data center, allowing them to easily implement blade technology.
IBM Business Partner, Computer Maintenance Australia (CMA), had managed J.W. Ross’ IT infrastructure for the past ten years and once J.W. Ross decided they were ready to upgrade their equipment, they asked CMA to implement a new virtualized server infrastructure built with IBM equipment.
“After years of hearing CMA extol the virtues of IBM technology, J.W. Ross was already keen on the idea of using IBM for their new infrastructure,” says Graeme de Monfort, managing director of Computer Maintenance Australia. “But it was the SAN in-a-box promotion – which brought enterprise class technology into mid-market price range – that
convinced the company not to wait any longer.”
Trusted technology and a trusted financier
J.W. Ross had a strong relationship with their bank. “As a business we have long seen the benefits of financing of IT equipment. Primarily, it allows us to use our cash in other areas of the business, as well as the fact that IT technology develops so quickly that every four years or so, we need to refresh the technology to keep pace with our business requirements,” says Graeme Lever-Naylor, financial controller at J.W. Ross.
However, the banker with whom the company had worked over the past five years had moved on to a new portfolio of clients. The company’s new banker was not as responsive to the business’s requirements. Further complicating matters was the fact that the promotion occurred right in the middle of the holiday season and the deal needed to wrap up quickly in order to qualify for the promotional pricing.
Computer Maintenance Australia suggested that J.W. Ross & Sons consider IBM Global Financing. The largest IT lender in the world with an asset base of US$34.6 billion and a client list that includes more than 80 percent of the FORTUNE 100, IBM Global Financing delivered financing approval for J.W. Ross’ hardware, software and services acquisition in only 30 minutes.
“It was incredibly easy to do business with IBM Global Financing. They were extremely responsive and, compared to our other traditional financing avenues, IBM Global Financing offered us rates that were very competitive. In fact, we’re paying less than we would have through our bank,” says Lever-Naylor.
“The dramatic speed improvements combined with the flexibility and higher levels of system availability that virtualization and IBM BladeCenter technology provides allowed us to increase the number of servers we have while actually decreasing our power and cooling requirements. IBM provided both the business solution we were looking for and the financial solution to make it happen,” concludes Lever-Naylor.
● IBM BladeCenter® S chassis
● BladeCenter HS22
● IBM Global Financing
IBM Business Partner
● Computer Maintenance Australia (CMA)
For more information
To learn more about IBM Global Financing, contact your IBM Global Financing representative or IBM Business Partner or visit:
To learn more about products, services and solutions from Computer Maintenance Australia, visit: http://www.cmanet.com.au/
To learn more about products, services and solutions from J.W. Ross & Sons (Australia) Pty Limited, visit: www.jwross.com.au
Products and services used
© Copyright IBM Corporation 2011 IBM Global Financing North Castle Drive Armonk, NY 10567 U.S.A. Produced in the United States of America March 2011 All Rights Reserved IBM, the IBM logo, ibm.com, and Bladecenter are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product and service names may be trademarks or service marks of others. This case study is an example of how one customer uses IBM products. There is no guarantee of comparable results. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. IBM Global Financing offerings are provided through IBM Credit LLC in the United States and other IBM subsidiaries and divisions worldwide to qualified commercial and government clients. Rates are based on a client’s credit rating, financing terms, offering type, equipment type and options, and may vary by country. Other restrictions may apply. Rates and offerings are subject to change, extension or withdrawal without notice.