Bharti Infratel Ltd.

Business analytics used to spot high costs and inefficiencies, passing on savings to customers

Published on 18-Nov-2013

"There existed a challenge in getting analytic insights, across the company’s operational circles. Post the implementation, we now we have detailed KPI data across 34 areas covering the entire business cycle, from individual numbers for each tower to business circles including getting improved visibility across the entire network across tough terrains and remote locations." - Prashant Veer Singh, CIO, Bharti Infratel

Customer:
Bharti Infratel Ltd.

Industry:
Telecommunications

Deployment country:
India

Solution:
BA - Business Analytics, BA - Business Intelligence, Big Data & Analytics, Big Data & Analytics: Operations/Fraud/Threats, Enterprise Modernization, Smarter Planet

Overview

Bharti Infratel Ltd., one of the world’s largest communications passive infrastructure providers, pioneered the concept of communications tower sharing in India. Created in July 2007, the company was spun off from Airtel, one of India’s largest communications service providers, when Airtel decided to stop directly managing towers and other infrastructure. Today Bharti Infratel manages more than 30,000 towers across the country, in 11 business circles spanning 18 Indian states.

Business need:
Bharti Infratel wanted to apply business analytics to spot inefficiencies, but with 16 TB of data and growing, it needed a solution that could handle high volumes and still run smoothly.

Solution:
With a new company-wide business analytics system, the company gained insight into how many towers overall had room for rent, giving the sales and marketing team an idea of whom to target in special marketing pitches and which current or potential customers might want to move in.

Benefits:
The IBM solution helped provide first-time insight into market share, enable the company to monitor towers to cut down on low tenancy and reduce the number of bad debts.

Case Study

Bharti Infratel Ltd., one of the world’s largest communications passive infrastructure providers, pioneered the concept of communications tower sharing in India. Created in July 2007, the company was spun off from Airtel, one of India’s largest communications service providers, when Airtel decided to stop directly managing towers and other infrastructure. Today Bharti Infratel manages more than 30,000 towers across the country, in 11 business circles spanning 18 Indian states.

The Opportunity
Tower infrastructure management and maintenance costs used to take up to 60 to 70 percent of the operating budget for communications service providers. To lighten the cost burden and free up money to expand service into more areas, providers sold off their passive infrastructure to third-party companies that now rent tower space back for a much lower rate. But to keep rates low, these passive infrastructure providers need to keep their operating costs low as well. Bharti Infratel wanted to apply business analytics to spot inefficiencies, but with 16 TB of data and growing, it needed a solution that could handle high volumes and still run smoothly.

What Makes It Smarter
The tower infrastructure business is like a landlord-tenant situation. The more communications service providers that rent space on a tower, the better it is for the company that owns and maintains the tower. But an empty or sparsely populated tower means little to no revenue for the company and no one to share in cumbersome energy and maintenance costs. Infratel had 33,000 towers across India, but with business analytics systems in silos across the business, there was no way to tell how many
low-tenancy towers it had overall.

With a new company-wide business analytics system, the company gained insight into how many towers overall had room for rent, giving the sales and marketing team an idea of whom to target in special marketing pitches and which current or potential customers might want to move in. Better insight into tenancy helped the company raise revenues, lower energy costs and help communications service providers extend or strengthen service in areas that needed it most.

Real Business Results
• Provided first-time insight into market share, including specific areas where Bharti Infratel was leading or lagging behind its competitors
• Enabled the company to monitor towers to cut down on low tenancy, reducing the energy cost per tenant and increasing sales and marketing opportunities to fill empty spots
• Reduced the number of bad debts, customer churn and other operational risks with the ability to isolate the root causes of these issues

For More Information
Please contact your IBM representative or IBM Business Partner. Visit us at ibm.com/cognos.

To learn more about Bharti Infratel Ltd., visit www.bharti-infratel.com.

Products and services used

IBM products and services that were used in this case study.

Hardware:
Power 750, Power Systems running AIX 5

Software:
DB2 Enterprise 9, InfoSphere DataStage, Cognos Business Intelligence

Legal Information

© Copyright IBM Corporation 2013 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States of America November 2013 IBM, the IBM logo, ibm.com, Cognos, InfoSphere, DataStage, DB2, Power and AIX are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data discussed herein is presented as derived under specific operating conditions. Actual results may vary. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.