Credilogros Cía Financiera S.A.

Underserved customer segment targeted by precisely determining loan amounts and potential risks in seconds

Published on 18-Oct-2013

"Lender bST/Credilogros can grow its market share in the low-income customer segment, extend financial offerings to existing customers and increase customer loyalty while protecting assets and managing risk." - Credilogros Cía Financiera S.A.

Customer:
Credilogros Cía Financiera S.A.

Industry:
Financial Markets

Deployment country:
Argentina

Solution:
BA - Business Analytics, BA - Predictive Analytics, Big Data & Analytics, Big Data & Analytics: Customers, Smarter Planet

IBM Business Partner:
SPSS Argentina S.A.

Overview

Based in Buenos Aires, Argentina, bST/Credilogros has 37 branches and more than 400 points of sale nationwide. It offers personal loans, credit cards and other financial products and services.

Business need:
Credilogros wanted to improve the speed and efficiency of its application processes and make accurate, evidence-based lending decisions

Solution:
The bank deployed a predictive analytics solution that uses modeling to pinpoint a risk score for each loan or credit card applicant in 8 seconds.

Benefits:
Within the first three months, bST/Credilogros experienced a 20 percent reduction in late loan payments from customers.

Case Study

Based in Buenos Aires, Argentina, bST/Credilogros has 37 branches and more than 400 points of sale nationwide. It offers personal loans, credit cards and other financial products and services.

The Opportunity
Offering a wide range of consumer loans and credit, the consumer credit and loan division of bST/Credilogros wanted to improve the speed and efficiency of its application processes and make accurate, evidence-based lending decisions more rapidly than the competition to grow its
low-income customer segment.

What Makes It Smarter
The bank deployed a predictive analytics solution that uses modeling to pinpoint a risk score for each loan or credit card applicant in 8 seconds. Incorporating its policies with statistical probabilities of risk, the organization can assign the appropriate amount of loan or credit line for each approved applicant while precisely mitigating the associated risk levels.

Real Business Results
Within the first three months, bST/Credilogros experienced a 20 percent reduction in late loan payments from customers. The business has fostered growth in its low-income customer segment while making better lending decisions and mitigating risks to protect its assets with razor-sharp precision in determining the appropriate amount of loan or credit line while identifying ways to mitigate associated risk levels. Customer satisfaction also improved because the bank can now process loan and credit card applications more quickly.

For More Information
Please contact your IBM representative or IBM Business Partner.
Visit us at ibm.com/spss.

To learn more about Credilogros Cía Financiera S.A., visit
www.creditos.com.ar/Credilogros.html.

Products and services used

IBM products and services that were used in this case study.

Software:
SPSS Modeler

Service:
Software Services for Information Management

Legal Information

© Copyright IBM Corporation 2013 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States of America September 2013 IBM, the IBM logo, ibm.com and SPSS are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data discussed herein is presented as derived under specific operating conditions. Actual results may vary. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.