EUROPAGES SA

Advanced analytics used to grow business while helping customers fine-tune sales lead generation

Published on 12-Sep-2013

"The business analytics solution is perfectly suited for marketing without the need for the user to be an expert in statistics. It has enabled us to provide performance metrics to our customers and show ROI for the tiered package offerings." - Eric Hobein, head of business intelligence

Customer:
EUROPAGES SA

Industry:
Media & Entertainment

Deployment country:
France

Solution:
BA - Business Analytics, BA - Business Intelligence, BA - Predictive Analytics, Big Data & Analytics, Big Data & Analytics: Customers, Express, Smarter Planet

IBM Business Partner:
Business & Decision SA

Overview

Incorporated in 1998, EUROPAGES SA provides search engine services for European buyers, suppliers, distributors and exporters in France and abroad.

Business need:
EUROPAGES SA, needed to analyze incoming web traffic at an accelerated pace to improve web content quality and grow and retain its customer base.

Solution:
The company uses an advanced analytics solution to unlock insights about what visitors are looking for, who they are, which search terms they most commonly use, and how they navigate the site.

Benefits:
Now that the company can gather, index and analyze more than two million lines of web data in just three minutes instead of the hours it previously took for data analysis, the company can launch personalized email campaigns in one minute.

Case Study

Incorporated in 1998, EUROPAGES SA provides search engine services for European buyers, suppliers, distributors and exporters in France and abroad. Its services include an online business directory; contact details on suppliers, products or services as well as buy-and-sell marketplace services; and a web content publishing tool for businesses looking to register with the site. Represented in 25 countries by a network of Yellow Pages and business directory publishers, the company’s website is available in 26 languages and lists more than two million suppliers, manufacturers, service providers, wholesalers and distributors.

The Opportunity
EUROPAGES SA, an online business-to-business platform in Paris, needed to analyze incoming web traffic at an accelerated pace to improve web content quality and grow and retain its customer base.

What Makes It Smarter
The company uses an advanced analytics solution to unlock insights about what visitors are looking for, who they are, which search terms they most commonly use, and how they navigate the site. Based on these insights and predictive modeling, business customers that showcase their activities on EUROPAGES SA can optimize their online visibility while accurately measuring ROI.


Real Business Results
EUROPAGES SA experienced a 195 percent increase in visitor traffic, from 19 million visitors in 2008 to 56 million in 2012. The company also saw a 32 percent boost in registered members from October 2011 to October 2012 and an18 percent increase in business customer retention since 2011. Now that it can gather, index and analyze more than two million lines of web data in just three minutes instead of the hours it previously took for data analysis, the company can launch personalized email campaigns in one minute.

For more information
Please contact your IBM representative or IBM Business Partner. Visit us at ibm.com/spss.

To learn more about EUROPAGES SA, visit www.europages.fr.

Products and services used

IBM products and services that were used in this case study.

Software:
Cognos Express, SPSS Modeler

Service:
IBM SPSS Lab Services

Legal Information

© Copyright IBM Corporation 2013 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States of America September 2013 IBM, the IBM logo, ibm.com, SPSS and Cognos are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data discussed herein is presented as derived under specific operating conditions. Actual results may vary. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON- INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.