A royalty accounting company creates an integrated SOA

An SOA based on IBM software fosters reuse and lays the foundation for new products and services

Published on 18-Jul-2013

"We have always had good experiences with IBM in the past. You really need to have a partner and somebody that will stand behind their system." - A senior director of enterprise services, royalty accounting company

Customer:
A royalty accounting company

Industry:
Professional Services

Solution:
Agile Software Development, Service Oriented Architecture

IBM Business Partner:
Prolifics

Overview

This company is a global leader in the international copyright community, developing international royalty accounting and collection systems to benefit writers and publishers worldwide. It licenses content to a broad range of businesses, including television and radio stations, websites and mobile technology businesses such as ringtone and ring-back providers, satellite audio services, nightclubs, hotels, bars, restaurants and live concert venues.

Business need:
The company began to outgrow its existing technology platform. It needed a more scalable, integrated technology environment based on a service-oriented architecture (SOA).

Solution:
It chose IBM® WebSphere® Enterprise Service Bus software and an IBM WebSphere DataPower® appliance to serve as the foundation of its SOA.

Benefits:
Developers have already created service components for use in multiple products. Plus, the company is restructuring its data stores, creating one pure domain model across the enterprise.

Case Study

This company is a global leader in the international copyright community, developing international royalty accounting and collection systems to benefit writers and publishers worldwide. It licenses content to a broad range of businesses, including television and radio stations, websites and mobile technology businesses such as ringtone and ring-back providers, satellite audio services, nightclubs, hotels, bars, restaurants and live concert venues.

Keeping up with a changing music industry

The music market is changing. In the past, music was primarily played on radio and television. Now, music can be played on music services, such as Spotify and Pandora, or on social media sites, such as YouTube and Facebook. “We have to track those performances and make sure those people get their royalties. And it’s a large challenge,” says a senior director of enterprise services at the company. Tracking artists’ performances on so many channels generates massive amounts of data, and the organization began to outgrow its existing technology platform.

“I think when we did our application inventory, we had about 400 to 500 applications across 6,000 tables, and seven or eight different database platforms,” says the director. “And we were doing a lot of real-time synchronization between those environments.” Batch processes that previously ran in five minutes to an hour began to take 12 hours or more. The company needed a more scalable, integrated technology environment.

Fostering reuse with an SOA

The organization wanted to begin its IT transformation by creating a service-oriented architecture (SOA). “We are trying to drive value and be able to provide that reusability,” says the director. “Previously, we always took more of a project-based approach. And if you continue to do that for 20 years or so, you have a lot of baggage. We call it technical debt.”

The company researched SOA solutions, relying on the Gartner Magic Quadrant and other analyst studies. Having had positive interactions working with IBM in the past, it decided to go with IBM once again. “We have always had good experiences with IBM in the past,” says the director. “You really need to have a partner and somebody that will stand behind their system.”

The organization selected IBM WebSphere Enterprise Service Bus software and an IBM WebSphere DataPower appliance to serve as the foundation of its SOA. The company undertook the transition to SOA gradually. “We knew we wanted to identify more business services and business process, and we have started taking segments of the architecture, starting with the affiliates,” says the director. “We have all our 550,000 affiliates that we are inventorying right now. We are restructuring the data stores, we are consolidating those 6,000 tables into one pure domain model across the enterprise because we had a lot of more application-specific data, and we never really had a very true enterprisewide generalized platform.”

Laying the groundwork for a more scalable, reusable platform

Switching to the SOA approach has been challenging, but the company has already started to realize the benefits of this transition. “We had five different groups that had their own applications and their own database systems and their own store procedures,” says the director. “But with the service-oriented approach, they are starting to finally see the reusability.” For example, developers have already created service components for use in multiple products.

The WebSphere DataPower appliance has empowered the company with a robust platform that can perform any-to-any data transformations at wirespeed. Additionally, the WebSphere DataPower device offers a security-rich infrastructure that is critical to the business, which often deals with sensitive information such as social security numbers, payment information and celebrity contact information.

The company has been extremely well supported by IBM and IBM Business Partner Prolifics throughout the transition process. “We have been amazed by the architecture help that we have had from IBM and from Prolifics,” says the director. Prolifics has helped the company create a long-term IT roadmap and vision, develop a strategy to optimize performance and build a flexible IT infrastructure. From managing the full project development lifecycle to agile adoption support, Prolifics has worked with the company to implement and configure services across the IBM software portfolio using a phased approach.

Prolifics also helped the company standardize on an agile software development approach to promote efficiency across the development and deployment process and gain end-to-end lifecycle auditability. Prolifics worked with the organization to automate the build and deploy process in IBM Rational® Team Concert™ and IBM Rational Build Forge® software. The Prolifics team also automated the new development environment using the IBM Rational Automation Framework solution and adopted a model-driven development approach using IBM Rational Software Architect software for service modeling. Finally, by leveraging IBM WebSphere Service Registry and Repository software, the company introduced SOA design-time and runtime governance, helping ensure that its services are discoverable, flexible and reusable.

Gaining insight with advanced analytics

The company also added analytics to its IT environment with IBM Cognos®, IBM PureData™ for Analytics and IBM SPSS® software. It performed an analytics proof of concept on the lifecycle of a song. Using that information, the company can provide valuable insight to its affiliates to facilitate more effective marketing campaigns. For example, if a song is being played all over Europe, the artist could schedule a tour in Europe to take advantage of that momentum.

For more information

To learn more about IBM WebSphere software, please contact your IBM marketing representative or IBM Business Partner, or visit the following website: ibm.com/websphere
Additionally, IBM Global Financing can help you acquire the software capabilities that your business needs in the most cost-effective and strategic way possible. We'll partner with credit-qualified clients to customize a financing solution to suit your business and development goals, enable effective cash management, and improve your total cost of ownership. Fund your critical IT investment and propel your business forward with IBM Global Financing. For more information, visit: ibm.com/financing

Products and services used

Legal Information

© Copyright IBM Corporation 2013 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States of America July 2013 IBM, the IBM logo, ibm.com, Build Forge, Cognos, DataPower, IBM PureData, Rational, Rational Team Concert, SPSS, and WebSphere are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.