Laminar Medica

Portfolio management solution with powerful analytics used to keep products competitive

Published on 25-Jul-2013

"The company has already reduced its new product development time and associated costs by over 25 percent, and simultaneously increased the actual value generated for its customers and internally." - Mark Cooper, market intelligence coordinator

Customer:
Laminar Medica

Industry:
Fabrication & Assembly

Deployment country:
United Kingdom

Solution:
DevOps, Smarter Planet, Software & Product Innovation Framework

Overview

Founded in 1975, Laminar Medica Ltd. designs and manufactures temperature-controlled packaging solutions to protect drugs, vaccines, blood and other medical items during transportation. Serving the pharma- ceutical and biotech industries, the company plays in an increasingly competitive space, with major players from other segments of the shipping industry entering the marketplace.

Business need:
Laminar Medica sought to stay ahead of its competitors in terms of product offerings and customer relationships.

Solution:
The company implemented a product and portfolio management solution that combines market data, analyst reports, trade publications, customer records and more.

Benefits:
Laminar Medica reduced its new product development time and associated costs by more than 25 percent.

Case Study

Founded in 1975, Laminar Medica Ltd. designs and manufactures temperature-controlled packaging solutions to protect drugs, vaccines, blood and other medical items during transportation. Serving the pharma- ceutical and biotech industries, the company plays in an increasingly competitive space, with major players from other segments of the shipping industry entering the marketplace.

The Opportunity
Laminar Medica sought to stay ahead of its competitors in terms of product offerings and customer relationships. To do so, it needed broad market intelligence and the ability to benchmark competitive performance.

What Makes It Smarter
The company implemented a product and portfolio management solution that combines market data, analyst reports, trade publications, customer records and more. The solution enables Laminar Medica to run complex analytical scenarios that simulate the impact of product decisions and benchmark competitive products with its own.

Real Business Results
Laminar Medica reduced its new product development time and associated costs by more than 25 percent. It anticipates a full ROI in less than 12 months from the time its new products go to market. And the business gained the attention of some major potential customers that were previously impenetrable, before the company’s new products were even ready for release. Laminar Medica has been shortlisted for or has won 10 percent more competitive tenders, compared to the equivalent period before implementation.

For More Information
Please contact your IBM representative or IBM Business Partner. Visit us at ibm.com/rational.

To learn more about Laminar Medica, visit www.laminarmedica.com.

Products and services used

IBM products and services that were used in this case study.

Software:
Rational Focal Point

Service:
Software Services for Rational, Training: Industry Products

Legal Information

© Copyright IBM Corporation 2013 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States of America April 2013 IBM, the IBM logo, ibm.com, Rational and Focal Point are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data discussed herein is presented as derived under specific operating conditions. Actual results may vary. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON- INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.