Tele Ticket Service drives improved ticket sales

Launching new business intelligence services with IBM software and IBM Business Partner Numius

Published on 30-Oct-2012

"Thanks to the cloud-based services provided by Numius along with all of those IBM applications, we can offer more value to our customers, helping our new business intelligence service to be a success." - Stefan Esselens, managing partner, Tele Ticket Service

Customer:
Tele Ticket Service

Industry:
Media & Entertainment, Retail

Deployment country:
Belgium

Solution:
Big Data, Big Data & Analytics, Big Data & Analytics: Customers

IBM Business Partner:
Numius, I.R.I.S. ICT

Overview

Since its founding in 1986, Tele Ticket Service seeks to provide its customers with fast, convenient ticket ordering services for local events, including the Night of the Proms music festival, sporting competitions and concerts. Headquartered in Antwerp, Belgium, the organization has grown in popularity, becoming the market leader in ticket sales for the Flanders area.

Business need:
Tele Ticket Service needed a service partner to help launch a new business intelligence (BI) service that would take advantage of decades of ticketing data.

Solution:
IBM Business Partner Numius worked with the business to deploy the cloud-based Numius Platform Services solution, which uses IBM software.

Benefits:
Tele Ticket Service can now provide its customers with near-real-time visibility into ticket sales, encouraging better control over pricing and scheduling.

Case Study

Since its founding in 1986, Tele Ticket Service seeks to provide its customers with fast, convenient ticket ordering services for local events, including the Night of the Proms music festival, sporting competitions and concerts. Headquartered in Antwerp, Belgium, the organization has grown in popularity, becoming the market leader in ticket sales for the Flanders area.

Challenge
Innovation has always been a focus for Tele Ticket Service. In fact, when the business launched in 1986, it was the first organization to offer Antwerp residents the ability to purchase event tickets over the phone. The company maintained this spirit over the years, and in 2009 Tele Ticket Service recognized an opportunity to offer new, valuable services that were currently unheard of in the regional ticketing industry.

Since its founding, Tele Ticket Service had been amassing millions of data records regarding ticket prices and sales trends. Armed with this information, the company could offer venues, event organizers and performers business analytics services that would help create better targeted marketing campaigns based on real-world statistics.

Customers would be able to better plan schedules, ticket prices and even ticket volumes based on the performance data of similar past events. At the same time, venues would be able to track ongoing sales and make adjustments as needed, such as changing seating categories to a lower rate if ticket sales stall.

The solution
Tele Ticket Service joined with IBM Business Partner® Numius to launch the new service. The solution relies heavily on the cloud-based Numius Platform Services offering, which uses several IBM applications to deliver high-performance analytics and establish an operating platform that can handle complex workloads and data volumes.

IBM® InfoSphere® Warehouse software acts as the heart of the solution, serving as the underlying platform for the new Numius cloud offering. Similarly, an IBM® DB2® Enterprise data server hosts the millions of records accessed by the analytics tools. To encourage visibility into the vast stores of information and support reporting efforts, the solution also boasts IBM® Cognos® software, which delivers an ergonomic web interface along with integrated dashboard functionality.

To round out the solution, Numius and Tele Ticket Service deployed additional InfoSphere applications, hosting the entire environment on IBM® BladeCenter® hardware. Finally, IBM Business Partner I.R.I.S. ICT aided with the initial deployment while IBM Business Partner Ondit provides ongoing hosting services.

Benefits

  • Encourages increased ticket sales by supporting dynamic pricing strategies based on established trends and real-world data
  • Helps better optimize seating allotments and performance schedules with near-real-time visibility into ticket sales
  • Delivers a competitive advantage to service users who can better assess public preferences and overall sales trends
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Numius
www.numius.eu
IBM Business Partner Numius helps its customers secure clearer insight into their business through numerous offerings, including analytics roadmaps, experienced training and cloud-based Analytics as a Service (AaaS) offerings.
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For more information
To learn more about IBM business intelligence software, please contact your IBM marketing representative or IBM Business Partner, or visit the following website: ibm.com/software/analytics.

Products and services used

IBM products and services that were used in this case study.

Hardware:
BladeCenter

Software:
InfoSphere Warehouse, Cognos Express, DB2 Enterprise Server Edition

Legal Information

Software Group Route 100 Somers, NY 10589 Produced in the United States of America September 2012 IBM, the IBM logo, ibm.com, Cognos, DB2, InfoSphere, BladeCenter and IBM Business Partner are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided

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