Published on 14-Feb-2012
Overview
This US college has approximately 300 faculty and staff members who serve around 1,400 full-time, undergraduate liberal arts students
Business need:
The college wanted to integrate donor campaign information with Salesforce.com technology, the cloud-based service for CRM, as well as with its Datatel on-premises application that tracks fund-raising success.
Solution:
IBM WebSphere® Cast Iron® Cloud integration helped the college integrate donor campaign information with cloud-based CRM and on-premises financial software.
Benefits:
With IBM WebSphere® Cast Iron® Cloud integration the college gained fast time to value, improved account management activities and achieved a fund-raising campaign objective of USD70 million.
Case Study
IBM WebSphere Cast Iron Cloud integration helps college meet USD70 million fund-raising objective
This US college has approximately 300 faculty and staff members who serve around 1,400 full-time, undergraduate liberal arts students.
Challenge
Fund-raising is integral to the success of today’s private colleges. To satisfy its donation objectives, this college needed to improve the productivity of staff members engaged in fund-raising campaigns. The college also wanted to integrate donor campaign information with Salesforce.com technology, the cloud-based service for CRM, as well as with its Datatel on-premises application that tracks fund-raising success.
Solution
The college met these objectives with IBM WebSphere® Cast Iron® Cloud integration, which provides preconfigured integrations for hundreds of leading enterprise and cloud applications, including the Salesforce.com solution. The WebSphere Cast Iron Cloud integration “configuration, not coding” approach, which requires no custom programming or deep middleware expertise, simplifies integration projects. In addition, the platform’s Easy Start feature can quickly train users to be self-sufficient.
These capabilities helped the college greatly improve its fund-raising effectiveness. Integrating donor campaign information with cloud-based CRM and on-premises financial software eliminated gaps in manual workflows, enhanced account management and improved the quality and accuracy of information. As a result, the college’s IT team was better able to support fund-raising officers in executing 59 events over nine months across numerous geographies.
Benefits
• Gained fast time to value through “no coding” integration and easy user training
• Improved account management activities and the quality and accuracy of information
• Achieved a fund-raising campaign objective of USD70 million
For more information
To learn more about WebSphere Cast Iron Cloud integration, please contact your IBM representative or IBM Business Partner, or visit:ibm.com/castiron
Products and services used
IBM products and services that were used in this case study.
Legal Information
© Copyright IBM Corporation 2012 IBM Corporation Software Group Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America February 2012 All Rights Reserved IBM, the IBM logo, ibm.com, WebSphere and Cast Iron are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product or service names may be trademarks or service marks of others. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided