Global medical services company

Automating accounts receivable with ERP-to-CRM integration

Published on 14-Feb-2012

"By automating our accounts receivable processes through application integration, we reduced our expenses considerably while lowering our ‘days sales outstanding’ by 10 days." - Global medical services company

Customer:
Global medical services company

Industry:
Life Sciences

Solution:
Cloud Computing

Overview

This global medical services company provides medical imaging products that its customers can use in clinical trials.

Business need:
The global medical services company needed to integrate five systems involved in ERP.

Solution:
Using IBM WebSphere® Cast Iron® Cloud integration, the client integrated the Costpoint solution with Salesforce.com technology to eliminate double data entry, improve the visibility of invoices and automate the AR process.

Benefits:
With IBM WebSphere® Cast Iron® Cloud integration the company improved productivity, reduced expenses and reduced AR “days sales outstanding” by 17 percent.

Case Study

IBM WebSphere Cast Iron Cloud integration enables complex project to be completed in just 17 days

This global medical services company in the United States provides medical imaging products that its customers can use in clinical trials. The company employs approximately 500 people.

Challenge
When business-critical applications exist in silos, users often must manually enter data to update information across systems. This reduces staff productivity and can introduce errors and delay executing important business processes.

Application integration automatically synchronizes related systems. Such integrations can be complex, as with this global medical services company, where five systems involved in ERP were unintegrated. Manual data entry between Deltek Costpoint project-oriented ERP software and Salesforce.com for CRM technology was time-consuming, error-prone and inhibited real-time visibility into invoices. This led to delayed accounts receivable (AR) collections. To create accurate revenue forecasts, the organization needed integration between Costpoint software and foreign currency rates from fxtop.com along with project and clinical information from Salesforce.com technology with forecasting applications. The company also needed integration among various databases and flat files related to research sites and patient information.

Solution
The company chose IBM WebSphere® Cast Iron® Cloud integration, which includes preconfigured integrations for hundreds of leading enterprise and cloud applications, including the Salesforce.com solution. Integration projects are easier with the “configuration, not coding” approach of the WebSphere platform, with easy-to-use templates and prebuilt connectors. It offers mashups to present one unified view of data from different applications, process integration to orchestrate business processes across cloud and on-premise applications, and data cleansing and migration from existing systems to cloud-based applications almost instantaneously.

In Phase 1 of its integration initiative, the client integrated the Costpoint solution with Salesforce.com technology to eliminate double data entry, improve the visibility of invoices and automate the AR process. Phase 1 also delivered integration of real-time foreign exchange rates from fxtop.com to Costpoint software. The client completed the project in just 17 days.

Benefits
· Improved productivity and saved USD200,000 annually by eliminating manual data entry
· Automated the AR process, which reduced expenses by USD120,000 annually
· Reduced AR “days sales outstanding” by 17 percent, from 58 to 48 days

For more information
To learn more about WebSphere Cast Iron Cloud integration, please contact your IBM representative or IBM Business, or visit: ibm.com/castiron

Products and services used

IBM products and services that were used in this case study.

Software:
WebSphere Cast Iron Cloud Integration

Legal Information

© Copyright IBM Corporation 2012 IBM Corporation Software Group Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America February 2012 All Rights Reserved IBM, the IBM logo, ibm.com, WebSphere and Cast Iron are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product or service names may be trademarks or service marks of others. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided