Published on 14-Feb-2012
"WebSphere Cast Iron Cloud integration simplified our application integration project, improved order processing accuracy by 95 percent and gave us greater visibility into the opportunity-to-order lifecycle." - Global communications company
Customer:
Global communications company
Industry:
Telecommunications
Solution:
Cloud Computing
Overview
This global communications company provides unified communications solutions based on an IP business phone system.
Business need:
The communications company needed to integrate several cloud-based and on-premises applications, including the Siebel (Oracle) for CRM solution; Oracle CRM On Demand cloud-based technology; SYSPRO for ERP software; the BigMachines software service for sales quoting, proposals, product configuration and e-commerce and a data warehouse.
Solution:
The company chose IBM WebSphere® Cast Iron® Cloud integration, with built-in technology for integrating the Oracle CRM solution with other enterprise applications, both on-premises and in the cloud. The WebSphere technology for the Oracle CRM solution uses a “configuration, not coding” approach that simplifies application integration without custom programming or deep middleware expertise.
Benefits:
With IBM WebSphere® Cast Iron® Cloud integration the company increased staff productivity and improved order processing accuracy by 95 percent.
Case Study
IBM WebSphere Cast Iron Cloud integration simplifies assimilation of on-premises and cloud applications
This global communications company in the United States provides unified communications solutions based on an IP business phone system to more than 15,000 worldwide customers.
Challenge
Enterprises that sell products or services through business partners must carefully manage each sales opportunity, from the time they are aware of it until it is abandoned or converted into an order. This is the opportunity-to-order process, which entails numerous workflows such as opportunity qualification, distribution, monitoring and perhaps analysis to estimate the amount of revenue in the opportunity pipeline.
This global communications company faced this challenge when it needed to integrate several cloud-based and on-premises applications, including the Siebel (Oracle) for CRM solution; Oracle CRM On Demand cloud-based technology; SYSPRO for ERP software; the BigMachines software service for sales quoting, proposals, product configuration and e-commerce and a data warehouse. Initially, the company would replace time-consuming, error-prone manual data entry with an automated process and give the sales team better visibility into the sales process. Ultimately, the objective was complete integration of the opportunity-toorder lifecycle.
Solution
The company chose IBM WebSphere® Cast Iron® Cloud integration, with built-in technology for integrating the Oracle CRM solution with other enterprise applications, both on-premises and in the cloud. The WebSphere technology for the Oracle CRM solution uses a “configuration, not coding” approach that simplifies application integration without custom programming or deep middleware expertise.
The WebSphere platform delivered. In the first project phase, the client achieved real-time, bidirectional integration between the SYSPRO and Siebel applications to eliminate manual data entry and make the sales order process visible. The second project phase orchestrated complete integration of the opportunity-to-order lifecycle. The company integrated quotes and order information between the BigMachines and SYSPRO technology; integrated accounts and contacts between the Siebel and Oracle CRM On Demand solutions and integrated accounts, contacts, quotes and order information among all systems logged into the data warehouse.
Benefits
· Increased staff productivity by eliminating manual data entry
· Improved order processing accuracy by 95 percent
· Gained an audit trail helpful in optimizing the opportunity-to-order lifecycle
For more information
To learn more about WebSphere Cast Iron Cloud integration, please contact your IBM representative or IBM Business Partner, or visit: ibm.com/castiron
Products and services used
IBM products and services that were used in this case study.
Legal Information
© Copyright IBM Corporation 2012 IBM Corporation Software Group Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America February 2012 All Rights Reserved IBM, the IBM logo, ibm.com, WebSphere and Cast Iron are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product or service names may be trademarks or service marks of others. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.